Architectural Metrology

Most professionals don't yet realize the potential for measurement-modeling for their business performance.  This is changing.  Appropriate application of technology is a transformational tool.  Let me explain.

1) Visualization.

 Today, most businesses cannot afford a dicey approach to solve a problem.  We have to know things work. Managers want consensus.  Visualization is a technique professionals use in order to communicate effectively with their clients.  There is no better and more efficient way to put real-life subjects at building-scale into visualization applications than our measurement-modeling.

2) Estimation.

 Everything we do involves a question of 'how much.'  Let's consider a retailing example.  retailers Walmart and Target are constructing urban stores.  These stores must both accommodate the brand, but also fit more in a smaller space, often renovated.  There is no better and more efficient way to create an estimable model, fast, than our measurement-modeling.

3) Proof.

 We all require proof.  The proof is in the pudding.  So we sample the pudding.  And your clients and customers demand proof before they commit to your service.  So we have developed our service to leverage yours.  There is no better and more efficient way to prove your concept or approach for a building-related project than our measurement-modeling. 

4) Quality Control.

 Let's face it - business has become a barbell - a hollowed out middle, with big value at one end, and big luxury on the other.  Quality is present at both ends, but these are very different aspects of quality.  Your service has to respond to these social priorities too.  There is no better and more efficient way to demonstrate quality in your renovation project than to begin your decision-making process with our measurement-modeling.

5) Expectations management.

 We expect everything, all the time.  But we want the impossible deal, assuming no risk, and we want it now.  And we want our service providers to share their productivity gains they captured through investment in technology.  As a service provider, you've got to manage all these expectations if you are going to continue offering services in the future.  There is no better and more efficient way to manage expectations in your renovation project than to strategize your proposal with our measurement-modeling technique.

6) Cutting and fitting.

 Fit twice, cut once.  The trouble is, the space you are fitting to is across the city, or even in another city.  And there are limits to how many photos and field measurements you can take.  Worse, you're bound to make mistakes translating your field measurements to your layout drawings.  That is called uncertainty.  And uncertainty kills your productivity, because it introduces doubt.  Banish doubt with our measurement-modeling service.

Like many BD&C managers, I've won (and lost) multi-million dollar competitions for design and construction projects.  We're always grateful for the opportunity to compete.  But some jobs come and others go, and often we'll never know all the reasons things work out as they do.  We can drive ourselves c-r-a-z-y thinking about why, and how, and what if.  There might even be someone to blame, or worth putting onto our shoulders.  But most of that really isn't productive.

Young professionals in BD&C listen up.  The number 1 factor in your success in the industry is the quality person you were the moment you came into the world.  That person is genuine.  Genuine is sexy, and contagious, and appealing, and irresistible.  Find that original person in you, and then listen to that person every day.  That's the person that wins jobs more than he or she loses.  That's the person we should strive to be.  So throw the pretension out, and start out each day just as we came out.  Ha.

The number 2 factor is what you do with that knowledge of yourself.  That's your education choices, your personal decisions, and it's the quality of your relating to your coworkers.  You can care too much, that's almost more destructive than caring too little.  That '#2 stuff' is a balancing act.  You need to watch the '#2 stuff' because that's what you might be stepping in, or have stuck to your shoe.

You're going to have to decide, at some point, whether you are going to change your industry, or be changed by it.  A lot of highly skilled professionals have, partly through circumstance, and partly through ignorance, have let the industry change them.  Don't be like that.  Don't sit by and let your colleagues silently be changed either. Because there are more opportunities now than ever - the world is a complicated place - the world just hasn't figured out how or why it should pay you what you think you're worth.  

If you're intending to change your industry, my suggestion is start with technology.  The developed world has an insatiable appetite for technology.  Architecture in particular is rife with opportunities to improve service through technology.  We do a disservice to each other with this 'high-road' impartiality B-S in our chosen profession.  Get out there and make your case why XYZ product is the right product for the job.  Take a stand!  Stand up for what's right for the project.  Make waves.  Be committed.  Find a new service provider who is changing the game.  Your commitment is contagious.  That's your #1 talking when you take risks!  Then come to our website and see if you can appreciate what we're doing to improve your service delivery.  Have you called us recently?  

New tech needs new terms.  

'BIM-pregnant:'  

a) An individual logged in as a 'Summoner' on the online role playing game 'Lolking';

b)  A phenomenon associated with the rare building design and construction project being so obviously ready for Building Information Modeling, that team members implement the BIM efficiently with only episodic painful, miserable noises, but with no external influence whatsoever by management, and a no-going-back attitude.